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In the 1970s, however, very few were even aware of its existence, even though it had been around for almost a century.

That is, direct and explicit instructions to think outside the box did not help.

Let’s look a little more closely at these surprising results.

Solving this problem requires people to literally think outside the box.

Although studying creativity is considered a legitimate scientific discipline nowadays, it is still a very young one. One of Guilford’s most famous studies was the nine-dot puzzle.

Guilford was one of the first academic researchers who dared to conduct a study of creativity.

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